“In this pocket-size book, Parhad—a former New Mexico resident—has created an insightful and enjoyable photographic mosaic of our state’s vibrant culture in 100 pieces.”
New Mexico Magazine, November 2009
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“More than a travel book, Elisa Parhad’s latest work is a feast for the senses. Beautifully photographed with sparse but elegant prose, Parhad has created a unique visual glossary of 100 New Mexico icons, from adobe through kokopelli to zozobra…This is indeed a new kind of guidebook, and we—as art lovers, wanderlusters and foodies—are elated. Oh, and did we mention this gem is sized to fit in your purse? Travelers rejoice!”
Western Art & Architecture, November 2009

“While living in Japan, Elisa Parhad decided her travel guides just weren’t cutting it. While she had no trouble finding restaurants or hotels, she wanted answers to the cultural questions she stumbled onto. So she decided to make her own guides.”
Alcalde Magazine
September/October 2009
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“Parhad, who spent her formative years in New Mexico, came up with her unique photo guide while living in Japan, “where I really didn’t understand much of the built environment and cultural objects surrounding me.” So she decided to highlight our state’s unique visual signposts as a guide for out-of-staters: Among them, Hatch chiles for the Ristra photo, for example, John Gaw Meem’s New Mexico Museum of Art for Pueblo Revival Style, and this shot of Smokey for Smokey Bear.”
Santa Fean, October/November 2009
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“I think Elisa can find the soul in any place she encounters, not just because she’s a muse of places, but because the soulfulness is there, everywhere.”
Pasadena Weekly, September 2009
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“Quickly the book becomes a treasure hunt of new things to try on your travels, but is equally as beautiful as a coffee table book. It’s vicarious travel at it’s best, and more insightful than any travel guide you’ll find on the market, and visual references make it easy to explore.”
Prêt-à-Voyager Blog
September 2009
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